You were just informed that you need to send your printer or designer a “vector outline file.” What the heck is a vector outline file and why are they requesting it? Why can’t they just use the file you sent them? Well, basically there are two types of art files used by computers: 1. Bitmap – commonly used for photographic...
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Planning is essential for producing your book in a timely and cost-efficient manner. For first-time self-publishers, the task can seem overwhelming. If you’ve never tackled this type of project, it’s hard to know which steps to take, and what order they should be taken in. Since no two books are alike, no two production timelines will be the same....
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How long will your project take from concept to delivery? Some general timelines appear below. It’s possible for jobs to move faster, but important to leave enough time for proofing at various stages. Please remember these timelines include initial client concept meetings, writing and organization, as well as printing and production of the finished...
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Keep these five essentials in mind when working with your designer to create a new logo design: 1. Your logo should be unique. It should especially be different than your local competitor’s. 2. Be sure your logo is clean and easy to read at both large and small sizes. 3. Your logo should work well in black and white as well as color. 4. Keep in mind...
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Ted Borecki of Simply Clean Carpet Care had just purchased a new van and eagerly approached the Arion Group to design his traveling billboard vehicle wrap. “Did you know mobile graphics reach more consumers than ALL other forms of outdoor advertising?” he asked. It was clear Ted knew what he was talking about. According to marketing research...
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