Pennyroyal Small & Exotic Animal Hospital in Lexington, Kentucky, asked the Arion Group to design a memorable corporate identity for a unique veterinary service.
Although the veterinarians on Pennyroyal’s staff are highly trained and specialized, they are friendly and easy to approach. The hospital has a warm family atmosphere, which is reflected in the whimsical nature of the logo design and earthy colors of its stationery. When viewed as a set, the stationery appears multicolored; however, each piece is printed in just two colors. This printing technique is a cost-effective way to make their stationery appear more colorful.
Pennyroyal Small and Exotic Animal Hospital reported that implementing this corporate identity increased the hospital’s professional image and accurately portrayed its philosophy.
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